John Malone of PMS recently wrote that in his opinion “brokers have an opportunity to increase their protection sales by targeting private rented sector tenants”. I wholeheartedly agree, clearly, the rental section is going to grow as mortgage finance becomes ever harder to secure. The UK will move closer to the European model where a substantial proportion of the population will remain as long term tenants.

A successful broker will evolve to service the double whammy of requirements of both the Landlord and their tenants. Where better to start than your own existing client bank? By using BrokerStream as your new customer database, you can import in all of your current and previous clients from your mortgage sourcing software, excel spreadsheet or paper files, and then start intelligently marketing your products & services to those landlords that you have previously dealt with and with their assistance you will be able to promote your services to their tenants as well.

A landlord Marketing database represents a huge opportunity for Advisers and can be set up and launched for just a few hundred pounds, the same amount as one reasonable sized commission. In other words the entire annual set up costs could easily be paid for with just one sale of an appropriate policy!

So what are you waiting for? Give us a call today, we will provide the training, the support and set up new new database and show you how to import all of your client details from your existing sourcing software with just a few clicks. Then we will help you set up your marketing letter templates, and even text messaging templates for you to start contacting your important clients right away. Don’t wait and let other brokers contact your landlord clients for you, call us today on 0845 220 2202 option 1 and get cracking right away.